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Johnny Foster
Category Development Manager
Summary
Highly accomplished Category Development Manager with 5+ years of experience in developing and executing category growth strategies. Proven ability to conduct market research, identify consumer trends, negotiate favorable contracts with suppliers, and lead cross-functional teams to develop innovative merchandising strategies. Possess a strong understanding of market analysis, competitive benchmarking, sales forecasting, category management, customer segmentation, and pricing strategy.
Education
Master’s in Business Administration
November 2018
Skills
- Market Analysis
- Competitive Benchmarking
- Sales Forecasting
- Category Management
- Customer Segmentation
- Pricing Strategy
Work Experience
Category Development Manager
- Collaborated with marketing and sales teams to develop and execute integrated marketing campaigns, driving brand awareness and consumer engagement.
- Analyzed sales data and market trends to identify areas for growth and improvement, providing actionable insights to stakeholders.
- Monitored competitor activity and industry best practices to stay abreast of emerging trends and opportunities.
- Developed and implemented category performance metrics to track progress and measure the effectiveness of initiatives.
Category Development Manager
- Developed and executed category growth strategies resulting in a 15% increase in sales revenue for the food and beverage category.
- Conducted market research to identify consumer trends and opportunities, leading to the launch of a successful new product line.
- Negotiated favorable contracts with suppliers, securing cost savings and improved product quality.
- Led crossfunctional teams to develop and implement innovative merchandising strategies, enhancing product visibility and increasing sales.
Accomplishments
- Developed and implemented a category strategy that increased category sales by 15% and market share by 5 percentage points.
- Improved category profitability by 10% through optimization of assortment, pricing, and promotions.
- Launched a new product that captured 20% market share within the first year.
- Led a team that developed a category plan that resulted in a 12% increase in category growth.
- Successfully negotiated with key suppliers to secure better pricing and promotional support.
Awards
- Nielsen Catalina Solutions Category Management Award for driving significant sales growth.
- Recognition from the company CEO for exceptional performance in category development.
- Industry award for innovation in category development.
- Top performer award for consistently exceeding category development goals.
Certificates
- Certified Professional Category Manager (CPCM)
- Category Management Professional (CMP)
- Certified Retail Category Manager (CRCM)
- Certified Professional Supplier Manager (CPSM)
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Essential Experience Highlights for a Strong Category Development Manager Resume
- Develop and execute category growth strategies to increase sales revenue.
- Conduct market research to identify consumer trends and opportunities.
- Negotiate favorable contracts with suppliers to secure cost savings and improved product quality.
- Lead cross-functional teams to develop and implement innovative merchandising strategies.
- Collaborate with marketing and sales teams to develop and execute integrated marketing campaigns.
- Analyze sales data and market trends to identify areas for growth and improvement.
- Monitor competitor activity and industry best practices to stay abreast of emerging trends and opportunities.
Frequently Asked Questions (FAQ’s) For Category Development Manager
What is the role of a Category Development Manager?
Category Development Managers are responsible for developing and executing strategies to increase sales revenue for a specific category of products or services. They work closely with marketing, sales, and merchandising teams to develop and implement innovative strategies that will drive growth.
What are the key skills required for a Category Development Manager?
Key skills for a Category Development Manager include market analysis, competitive benchmarking, sales forecasting, category management, customer segmentation, and pricing strategy.
What is the career path for a Category Development Manager?
Many Category Development Managers go on to become Category Directors or Vice Presidents of Category Management. Some may also move into general management roles.
What are the challenges facing Category Development Managers?
Category Development Managers face a number of challenges, including increasing competition, changing consumer trends, and the need to constantly innovate.
What are the rewards of being a Category Development Manager?
Category Development Managers can enjoy a number of rewards, including a high salary, a challenging and rewarding career, and the opportunity to make a real impact on their company’s success.