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Brett Murphy
Display Advertising Sales Representative
Summary
Highly motivated and results-oriented Display Advertising Sales Representative with a proven track record of exceeding sales targets and driving revenue growth. Expertise in digital advertising campaigns, data analytics, and customer relationship management. Possesses excellent communication, negotiation, and presentation skills, and a deep understanding of the advertising industry. Committed to delivering exceptional customer experiences and building long-term client relationships.
Key achievements include managing a portfolio of over 50 clients, generating $5 million in annual revenue, and consistently exceeding quarterly revenue goals. Skilled in utilizing data analytics to identify audience insights and drive targeted advertising strategies. Proficient in programmatic advertising, demand side platforms (DSPs), and real-time bidding (RTB).
Education
Bachelor’s degree in Business or Marketing
June 2019
Skills
- Programmatic Advertising
- Demand Side Platforms (DSPs)
- Real-Time Bidding (RTB)
- Data Analytics
- Marketing Campaign Management
- Customer Relationship Management (CRM)
Work Experience
Display Advertising Sales Representative
- Exceeded sales targets by consistently overachieving quarterly revenue goals.
- Negotiated and closed complex advertising deals with key clients.
- Prospected and acquired new clients through cold calling, networking, and referral programs.
- Presented advertising solutions to potential clients and provided detailed campaign proposals.
Display Advertising Sales Representative
- Managed a portfolio of over 50 clients, generating $5 million in annual revenue.
- Developed and executed digital advertising campaigns across display, video, and mobile channels.
- Partnered with internal teams to ensure effective campaign optimization and reporting.
- Utilized data analytics to identify audience insights and drive targeted advertising strategies.
Accomplishments
- Developed and executed a comprehensive display advertising campaign that resulted in a 30% increase in brand awareness and a 15% boost in website traffic.
- Negotiated exclusive partnerships with premium publishers, securing highimpact ad placements for clients.
- Increased average deal size by 20% through effective account management and valueadded services.
- Developed a tailored onboarding program for new clients, ensuring smooth integration and maximizing campaign performance.
- Pioneered the use of programmatic advertising to automate ad delivery, optimizing efficiency and driving better ROI.
Awards
- Recognized with the Top Sales Achiever Award for consistently exceeding sales targets by 25% each quarter.
- Awarded the Sales Excellence Award for outstanding contribution to the team, generating over $2 million in revenue.
- Honored with the Client Satisfaction Award for consistently delivering exceptional customer service.
- Recognized as a Top Performer for achieving the highest client retention rate on the team.
Certificates
- Google Ad Manager Certified Professional
- DoubleClick for Publishers Certified Professional
- Interactive Advertising Bureau (IAB) Digital Media Sales Certification
- Salesforce Certified Sales Cloud Consultant
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How To Write Resume For Display Advertising Sales Representative
Highlight your success metrics:
Quantify your accomplishments with specific numbers and percentages to demonstrate your impact on the business.Showcase your industry knowledge:
Use industry-specific jargon and acronyms to show that you’re well-versed in the latest advertising trends and technologies.Emphasize your client management skills:
Describe your ability to build and maintain strong relationships with clients, and provide examples of how you’ve exceeded their expectations.Demonstrate your adaptability:
Highlight your experience working with a variety of clients and industries, and your ability to quickly learn and adapt to new challenges.Proofread carefully:
Make sure your resume is error-free and well-written, as it will be the first impression you make on potential employers.
Essential Experience Highlights for a Strong Display Advertising Sales Representative Resume
- Manage a portfolio of display advertising clients and drive revenue generation.
- Develop and execute digital advertising campaigns across display, video, and mobile channels.
- Partner with internal teams to ensure effective campaign optimization and reporting.
- Utilize data analytics to identify audience insights and drive targeted advertising strategies.
- Negotiate and close advertising deals with key clients.
- Prospect and acquire new clients through cold calling, networking, and referral programs.
- Present advertising solutions to potential clients and provide detailed campaign proposals.
Frequently Asked Questions (FAQ’s) For Display Advertising Sales Representative
What are the key skills required for a Display Advertising Sales Representative?
Key skills include: programmatic advertising, demand side platforms (DSPs), real-time bidding (RTB), data analytics, marketing campaign management, and customer relationship management (CRM).
What are the career prospects for a Display Advertising Sales Representative?
With experience, Display Advertising Sales Representatives can advance to roles such as Digital Advertising Manager, Sales Director, or even Chief Marketing Officer.
What is the average salary for a Display Advertising Sales Representative?
According to Glassdoor, the average salary for a Display Advertising Sales Representative in the United States is around $65,000 per year.
What are the challenges faced by Display Advertising Sales Representatives?
Common challenges include: keeping up with the latest advertising technologies, understanding the complex needs of clients, and meeting aggressive sales targets.
What are the tips for succeeding as a Display Advertising Sales Representative?
Tips for success include: building strong relationships with clients, staying up-to-date on industry trends, and leveraging data analytics to drive informed decision-making.
What are the educational requirements for a Display Advertising Sales Representative?
Most Display Advertising Sales Representatives hold a bachelor’s degree in business, marketing, or a related field.
What are the certifications that can enhance a Display Advertising Sales Representative’s career?
Relevant certifications include: Google AdWords Certification, Facebook Blueprint Certification, and IAB Digital Media Sales Certification.
What are the key trends in the display advertising industry?
Current trends include: the rise of programmatic advertising, the increasing use of data analytics, and the growing popularity of mobile advertising.