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Ed Griffin
Advertising Associate
Summary
Highly motivated and experienced Advertising Associate with a proven track record of developing and executing successful advertising campaigns across multiple channels. Expertise in programmatic advertising, search engine marketing, social media advertising, display advertising, email marketing, and video advertising. Strong analytical skills and experience using Google Analytics, Adobe Analytics, and other industry-standard tools to track and optimize campaign performance. Excellent communication and interpersonal skills, with a proven ability to build and maintain relationships with media outlets and advertising vendors.
Education
Bachelor’s degree in Marketing, Communications
December 2016
Skills
- Programmatic Advertising
- Search Engine Marketing (SEM)
- Social Media Advertising
- Display Advertising
- Email Marketing
- Video Advertising
Work Experience
Advertising Associate
- Tracked and analyzed campaign results using Google Analytics, Adobe Analytics, and other industrystandard tools.
- Collaborated with creative teams to develop effective advertising concepts and messaging.
- Managed advertising budgets and ensured compliance with industry regulations and ethical guidelines.
- Presented campaign results and recommendations to senior management and stakeholders.
Advertising Associate
- Managed and executed multichannel advertising campaigns, including digital, social media, print, and broadcast.
- Developed and executed datadriven advertising strategies to optimize campaign performance and reach target audiences.
- Created and maintained relationships with media outlets and advertising vendors to negotiate rates and secure placements.
- Conducted market research and competitive analysis to identify potential opportunities and inform campaign strategy.
Accomplishments
- Developed and executed an integrated marketing campaign that resulted in a 30% increase in brand awareness
- Managed a team of 5 graphic designers and copywriters to create highquality advertising materials
- Collaborated with sales and marketing teams to identify target audiences and develop effective advertising strategies
- Analyzed market trends and competitive data to develop insights and inform advertising decisionmaking
- Implemented a datadriven approach to optimize advertising campaigns and maximize ROI
Awards
- American Advertising Award for Excellence in Integrated Marketing Campaign
- Interactive Media Award for Best Social Media Advertising Campaign
- DMA Echo Award for Best Digital Marketing Campaign
Certificates
- Google AdWords Certified
- Google Analytics Individual Qualification
- Facebook Blueprint Certified
- HubSpot Inbound Marketing Certified
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How To Write Resume For Advertising Associate
- Highlight your experience with specific advertising channels, such as programmatic advertising, search engine marketing, or social media advertising.
- Showcase your analytical skills and experience using data to optimize campaign performance.
- Demonstrate your ability to build and maintain relationships with media outlets and advertising vendors.
- Quantify your results whenever possible, using specific metrics to demonstrate the impact of your work.
Essential Experience Highlights for a Strong Advertising Associate Resume
- Managed and executed multichannel advertising campaigns, including digital, social media, print, and broadcast.
- Developed and executed data-driven advertising strategies to optimize campaign performance and reach target audiences.
- Created and maintained relationships with media outlets and advertising vendors to negotiate rates and secure placements.
- Conducted market research and competitive analysis to identify potential opportunities and inform campaign strategy.
- Tracked and analyzed campaign results using Google Analytics, Adobe Analytics, and other industry-standard tools.
- Collaborated with creative teams to develop effective advertising concepts and messaging.
Frequently Asked Questions (FAQ’s) For Advertising Associate
What is the average salary for an Advertising Associate?
According to Glassdoor, the average salary for an Advertising Associate in the United States is $65,000 per year.
What are the job requirements for an Advertising Associate?
Advertising Associates typically need a bachelor’s degree in marketing, communications, or a related field, as well as 1-3 years of experience in advertising or a related field.
What are the career prospects for an Advertising Associate?
Advertising Associates can advance to positions such as Advertising Manager, Marketing Manager, or Brand Manager.
What are the key skills for an Advertising Associate?
Key skills for an Advertising Associate include: experience with advertising channels, analytical skills, relationship-building skills, and communication skills.
What is the work environment for an Advertising Associate?
Advertising Associates typically work in fast-paced, creative environments. They may work independently or as part of a team, and they may have to travel to meet with clients or attend industry events.
What is the job outlook for an Advertising Associate?
The job outlook for Advertising Associates is expected to grow by 4% over the next 10 years, according to the U.S. Bureau of Labor Statistics.