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Jon Howard
Commercial Producer
Summary
I am a highly motivated and experienced Commercial Producer with a passion for creating compelling and effective advertising campaigns. I have a proven track record of developing and executing integrated marketing campaigns across multiple platforms, resulting in increased brand awareness and sales. I am also skilled in leading teams of creative professionals and managing the entire production process from concept development to post-production.
Education
Bachelor of Arts in Film and Television Production
January 2015
Skills
- Storyboard Development
- Shot List Creation
- Crew Management
- Equipment Rental and Management
- Shoot Scheduling
- Post-Production Coordination
Work Experience
Commercial Producer
- Negotiated contracts with vendors, talent, and crew, ensuring the best possible rates and terms.
- Developed and maintained relationships with production partners, including agencies, studios, and postproduction houses.
- Managed production budgets and ensured that all expenses were tracked and accounted for.
- Utilized industrystandard software and technologies to create and manage production schedules, budgets, and deliverables.
Commercial Producer
- Developed and executed integrated marketing campaigns across multiple platforms, resulting in a 30% increase in brand awareness and a 20% increase in sales.
- Led a team of creative professionals in the development and production of awardwinning advertising campaigns for a variety of clients.
- Managed the entire production process from concept development to postproduction, ensuring projects were delivered on time and within budget.
- Collaborated with clients to develop creative briefs and translate their marketing objectives into effective advertising campaigns.
Accomplishments
- Led the production of a national television campaign for a Fortune 500 company, resulting in a 15% increase in sales revenue.
- Negotiated a 30% reduction in production costs for a viral video campaign, without compromising creative quality.
- Developed and implemented a new workflow for script development and storyboard approval, reducing production time by 20%.
- Collaborated with a team of creatives to produce a highimpact Super Bowl commercial that generated over 100 million online views.
- Managed a team of producers, directors, and editors to produce over 50 commercials in a 6month period.
Awards
- Gold Clio Award for Excellence in Commercial Production for the Unleash Your Inner Beast campaign.
- Silver Cannes Lion Award for Creative Excellence in Film for the Journey of Inspiration commercial.
- Andy Award for Best TV Commercial for the Dream Big campaign, resulting in a 25% increase in brand awareness.
- Bronze Effie Award for Marketing Effectiveness for the Change the Game campaign.
Certificates
- Certified Advertising Production Professional (CAPP)
- Digital Video Producer Certification (DVPC)
- Adobe Creative Suite Certification
- Project Management Professional (PMP) Certification
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Essential Experience Highlights for a Strong Commercial Producer Resume
- Develop and execute integrated marketing campaigns across multiple platforms.
- Lead teams of creative professionals in the development and production of advertising campaigns.
- Manage the entire production process from concept development to post-production.
- Collaborate with clients to develop creative briefs and translate their marketing objectives into effective advertising campaigns.
- Negotiate contracts with vendors, talent, and crew.
- Develop and maintain relationships with production partners.
- Manage production budgets and ensure that all expenses are tracked and accounted for.
Frequently Asked Questions (FAQ’s) For Commercial Producer
What is the role of a Commercial Producer?
A Commercial Producer is responsible for overseeing the entire production of a commercial, from concept development to post-production. They work with clients to develop creative briefs, lead teams of creative professionals, and manage the production budget. Commercial Producers also negotiate contracts with vendors, talent, and crew, and ensure that the commercial is delivered on time and within budget.
What are the key skills required to be a Commercial Producer?
Key skills for a Commercial Producer include project management, budgeting, negotiation, and communication. They must also have a strong understanding of the creative process, as well as the ability to work with a variety of people, including clients, creative professionals, and vendors.
What is the career path for a Commercial Producer?
Commercial Producers typically start their careers as Production Assistants or Coordinators. With experience, they can move up to become Line Producers or Supervising Producers. Some Commercial Producers may also choose to start their own production companies.
What is the average salary for a Commercial Producer?
The average salary for a Commercial Producer in the United States is $75,000 per year. However, salaries can vary depending on experience, location, and the size of the production company.
What are the benefits of working as a Commercial Producer?
Benefits of working as a Commercial Producer include the opportunity to be creative, work with a variety of people, and make a difference in the world. Commercial Producers also have the potential to earn a high salary.