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Ernesto Long
Manager, Market Intelligence
Summary
Highly accomplished Manager, Market Intelligence with 10+ years of experience in developing and executing comprehensive market intelligence strategies. Proven track record of increasing revenue, identifying new market opportunities, and gaining competitive advantages through market research, competitive intelligence, and data analysis. Expertise in managing market intelligence teams and delivering actionable insights to senior management for strategic decision-making.
Education
Master’s Degree in Market Research
March 2018
Skills
- Market Research
- Competitive Intelligence
- Data Analysis
- Market Forecasting
- Customer Segmentation
- Market Trend Analysis
Work Experience
Manager, Market Intelligence
- Collaborated with crossfunctional teams to ensure that market intelligence insights were incorporated into strategic decisionmaking.
- Managed a team of market analysts and researchers, providing guidance and support on market intelligence projects.
- Developed and delivered market intelligence presentations to senior management, providing insights and recommendations for business growth.
- Created and maintained a market intelligence database, ensuring the availability of uptodate information for decisionmaking.
Manager, Market Intelligence
- Developed and implemented a comprehensive market intelligence strategy that increased revenue by 15% within 6 months.
- Conducted indepth market research to identify new market opportunities, resulting in the launch of a successful product line.
- Utilized competitive intelligence to gain insights into competitor strategies, enabling the company to gain a competitive advantage.
- Developed and maintained key performance indicators (KPIs) to measure the effectiveness of market intelligence initiatives.
Accomplishments
- Developed and implemented a market research framework that increased customer satisfaction by 15% and revenue by 10%
- Led a team that identified emerging market trends, resulting in the identification of new customer segments and the launch of three successful products
- Collaborated with sales and marketing teams to develop comprehensive gotomarket strategies that drove a 20% increase in lead conversion rates
- Established a market intelligence dashboard that provides realtime insights into industry dynamics and competitive landscapes
- Trained and mentored a team of junior market researchers, ensuring a strong foundation in data analysis and reporting
Certificates
- Certified Market Research Analyst (CMRA)
- Certified Competitive Intelligence Professional (CCIP)
- Certified Business Intelligence Professional (CBIP)
- Certified Data Analyst (CDA)
Languages
- English
- French
- German
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Essential Experience Highlights for a Strong Manager, Market Intelligence Resume
- Develop and implement market intelligence strategies to drive business growth.
- Conduct in-depth market research to identify new market opportunities and emerging trends.
- Utilize competitive intelligence to gain insights into competitor strategies and market dynamics.
- Develop and maintain key performance indicators (KPIs) to measure the effectiveness of market intelligence initiatives.
- Collaborate with cross-functional teams to ensure that market intelligence insights are incorporated into decision-making processes.
- Manage and mentor a team of market analysts and researchers, providing guidance and support on market intelligence projects.
- Develop and deliver market intelligence presentations to senior management, providing insights and recommendations for business growth.
Frequently Asked Questions (FAQ’s) For Manager, Market Intelligence
What are the key skills required for a Manager, Market Intelligence?
Market Research, Competitive Intelligence, Data Analysis, Market Forecasting, Customer Segmentation, and Market Trend Analysis are the key skills required for a Manager, Market Intelligence.
What is the typical salary range for a Manager, Market Intelligence?
The typical salary range for a Manager, Market Intelligence varies depending on experience, location, and industry, but it typically falls between $80,000 and $120,000 per year.
What are the career prospects for a Manager, Market Intelligence?
A Manager, Market Intelligence can advance to roles such as Director of Market Research, Vice President of Marketing, or even Chief Marketing Officer with experience and additional education.
What are the common challenges faced by a Manager, Market Intelligence?
Staying up-to-date with the latest market trends and technologies, managing large volumes of data, and effectively communicating insights to stakeholders are common challenges faced by a Manager, Market Intelligence.
What is the work environment like for a Manager, Market Intelligence?
A Manager, Market Intelligence typically works in an office environment and collaborates with a variety of stakeholders, including marketing, sales, and product development teams.
What are the key qualities of a successful Manager, Market Intelligence?
Strong analytical and problem-solving skills, excellent communication and presentation skills, and a deep understanding of market research principles are the key qualities of a successful Manager, Market Intelligence.