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Bernard Diaz
Media Traffic Manager
Summary
A highly accomplished Media Traffic Manager with over 7 years of experience developing and executing strategic media campaigns across various platforms. Proven expertise in optimizing campaigns, managing teams, and negotiating favorable rates. Demonstrated ability to increase revenue, conversion rates, and campaign efficiency. Proficient in industry-standard tools and technologies. Seeking a challenging role where I can leverage my skills to contribute to the success of an organization.
Education
Bachelor’s degree in Marketing or a related field
January 2019
Skills
- Media Planning
- Programmatic Advertising
- Digital Marketing
- Campaign Management
- Data Analysis
- Google Ad Manager
Work Experience
Media Traffic Manager
- Utilized advanced trafficking tools and technologies, such as DFP, Ad Manager, and Google Analytics, to streamline workflow and enhance campaign performance.
- Conducted thorough campaign analysis to identify areas for optimization, resulting in a 20% reduction in campaign costs.
- Developed and maintained strong relationships with media vendors and publishers, negotiating favorable rates and terms.
- Implemented a comprehensive quality control process to ensure accuracy and consistency in all trafficking operations.
Media Traffic Manager
- Developed and implemented a comprehensive trafficking strategy that increased ad campaign revenue by 25%.
- Managed a team of 10+ traffic analysts, ensuring efficient and accurate execution of all campaigns.
- Optimized media campaigns across various platforms, including display, video, and social media, resulting in a 30% increase in conversion rates.
- Collaborated with sales and marketing teams to develop and execute datadriven media plans that aligned with business objectives.
Accomplishments
- Successfully managed over $10 million in media spend, optimizing campaigns for maximum ROI
- Implemented proprietary technology to automate media trafficking, reducing operational costs by 20%
- Developed a datadriven approach to media planning, resulting in a 15% increase in campaign performance
- Negotiated favorable advertising rates with publishers, saving the company over $500,000
- Led a team of media traffickers to ensure errorfree campaign execution
Awards
- DMA Media Planning Excellence Award for strategic execution of media campaigns
- MMA Award for digital advertising innovation
- IAB Achievement Award for excellence in media management
Certificates
- Google Ad Manager Certified Professional
- DoubleClick Campaign Manager Certified Professional
- Programmatic Advertising Certification
- Media Planning and Buying Certification
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How To Write Resume For Media Traffic Manager
- Highlight your experience in developing and executing successful media campaigns.
- Showcase your expertise in using industry-standard tools and technologies.
- Quantify your accomplishments with specific metrics and results.
- Demonstrate your ability to work effectively in a team environment.
- Tailor your resume to the specific requirements of each job you apply for.
Essential Experience Highlights for a Strong Media Traffic Manager Resume
- Develop and implement comprehensive media trafficking strategies to maximize campaign performance and revenue.
- Manage and lead a team of traffic analysts to ensure accurate and efficient execution of all campaigns.
- Optimize media campaigns across multiple platforms, including display, video, and social media, to achieve optimal results.
- Collaborate with sales and marketing teams to develop and execute data-driven media plans aligned with business objectives.
- Utilize advanced trafficking tools and technologies to streamline workflow and enhance campaign performance.
- Conduct thorough campaign analysis to identify areas for optimization, resulting in reduced costs and increased effectiveness.
- Build and maintain strong relationships with media vendors and publishers to negotiate favorable rates and terms.
Frequently Asked Questions (FAQ’s) For Media Traffic Manager
What is the role of a Media Traffic Manager?
A Media Traffic Manager is responsible for planning, executing, and optimizing advertising campaigns across various media platforms. They work closely with sales and marketing teams to develop data-driven media plans, manage campaign budgets, and ensure the efficient and accurate delivery of ads.
What are the key skills required for a Media Traffic Manager?
A successful Media Traffic Manager should possess a strong understanding of media planning, programmatic advertising, digital marketing, campaign management, data analysis, and Google Ad Manager. Excellent communication and negotiation skills are also essential.
What is the career path for a Media Traffic Manager?
With experience and additional qualifications, Media Traffic Managers can progress into senior management roles, such as Media Director or Vice President of Marketing. They may also specialize in specific areas of media, such as digital advertising or social media marketing.
What are the challenges faced by Media Traffic Managers?
Media Traffic Managers often face challenges related to campaign optimization, budget constraints, and the rapidly evolving digital media landscape. They must be able to adapt quickly, stay informed about industry trends, and leverage data to make informed decisions.
What is the job market for Media Traffic Managers?
The job market for Media Traffic Managers is competitive, but qualified candidates with strong skills and experience are in high demand. The industry is constantly growing, driven by the increasing adoption of digital advertising.
What is the average salary for a Media Traffic Manager?
The average salary for a Media Traffic Manager can vary depending on experience, location, and company size. According to Glassdoor, the average salary in the United States is around $75,000 per year.
What are some tips for writing a standout Media Traffic Manager resume?
To write a standout Media Traffic Manager resume, focus on highlighting your experience in developing and executing successful campaigns, quantifying your accomplishments with specific metrics, showcasing your expertise in industry-standard tools and technologies, and tailoring your resume to the specific requirements of each job you apply for.