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Axton Butler
New Media Strategist
Summary
Highly skilled and experienced New Media Strategist with a proven track record of developing and executing successful social media, content marketing, and digital marketing campaigns. Expertise in data analysis, social listening, influencer marketing, email marketing, SEO, and digital marketing materials creation. Passionate about creating engaging and effective content that drives brand awareness, lead generation, and business results.
Education
Bachelor of Arts in Journalism
February 2017
Skills
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Google Analytics
- Adobe Creative Suite
Work Experience
New Media Strategist
- Managed a team of influencers to create and promote brandrelated content, reaching over 1 million followers and generating a return on investment (ROI) of 61.
- Developed and executed an email marketing campaign that resulted in a 12% increase in open rates, a 9% increase in clickthrough rates, and a 5% increase in conversions.
- Collaborated with designers and developers to create landing pages and other digital marketing materials that effectively communicated brand messages and promoted campaign goals.
- Utilized search engine optimization (SEO) techniques to improve website visibility and organic search rankings, leading to a 14% increase in website traffic.
New Media Strategist
- Developed and implemented a comprehensive social media strategy, increasing brand awareness by 25% and generating over 100,000 organic leads.
- Led a team of content creators to develop and execute a content marketing campaign, resulting in a 15% increase in website traffic and a 7% conversion rate.
- Utilized data analytics to identify key performance indicators (KPIs) and track progress toward marketing goals, leading to a 20% improvement in campaign effectiveness.
- Implemented a social listening tool to monitor brand sentiment and respond to customer inquiries, improving customer satisfaction by 10%.
Accomplishments
- Developed and executed a comprehensive social media marketing campaign that resulted in a 25% increase in brand awareness and a 15% growth in qualified leads
- Developed a content strategy that increased website traffic by 30% and improved SEO rankings for key industry keywords
- Managed a team of social media specialists, providing strategic direction, mentorship, and performance evaluation
- Collaborated with product marketing team to develop and execute a crosschannel launch campaign for a new product, which led to a 10% increase in sales
- Conducted market research and competitive analysis to identify target audience and develop tailored social media strategies
Awards
- Social Media Excellence Award for Best Social Media Campaign in the Technology Sector
- Webby Award for Outstanding Social Media Integration
- Shorty Award for Best Influencer Marketing Campaign
- IAB MIXX Award for Best Digital Content Experience
Certificates
- Google Analytics Individual Qualification
- Hootsuite Social Marketing Certification
- HubSpot Inbound Marketing Certification
- Marketo Certified Expert
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How To Write Resume For New Media Strategist
- Highlight your quantifiable results and accomplishments, using specific metrics to demonstrate the impact of your work.
- Showcase your expertise in a variety of digital marketing channels, including social media, content marketing, email marketing, and SEO.
- Emphasize your ability to work with data and analytics to track campaign performance and make data-driven decisions.
- Demonstrate your understanding of current industry trends and best practices, and how you incorporate them into your strategies.
Essential Experience Highlights for a Strong New Media Strategist Resume
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.
- Lead and manage teams of content creators to develop and execute content marketing campaigns that drive website traffic, conversions, and brand loyalty.
- Utilize data analytics to identify key performance indicators (KPIs) and track progress toward marketing goals, ensuring campaign effectiveness.
- Implement social listening tools to monitor brand sentiment and respond to customer inquiries, improving customer satisfaction.
- Manage and collaborate with influencers to create and promote brand-related content, reaching target audiences and generating a positive return on investment (ROI).
- Develop and execute email marketing campaigns that increase open rates, click-through rates, and conversions, nurturing leads and driving sales.
- Collaborate with designers and developers to create landing pages and other digital marketing materials that effectively communicate brand messages and promote campaign goals.
Frequently Asked Questions (FAQ’s) For New Media Strategist
What are the key skills required to be a successful New Media Strategist?
The key skills required to be a successful New Media Strategist include content marketing, social media marketing, search engine optimization (SEO), email marketing, data analytics, and digital marketing materials creation.
What are the primary responsibilities of a New Media Strategist?
The primary responsibilities of a New Media Strategist include developing and implementing social media strategies, leading content marketing campaigns, utilizing data analytics, implementing social listening tools, managing influencer relationships, developing email marketing campaigns, and collaborating with designers and developers.
What are the top companies hiring New Media Strategists?
Some of the top companies hiring New Media Strategists include Google, Meta, Amazon, Microsoft, and Apple.
What are the career opportunities for New Media Strategists?
New Media Strategists can pursue careers in social media management, content marketing, digital marketing, and other related fields. They can also start their own businesses or work as consultants.
What is the salary range for New Media Strategists?
The salary range for New Media Strategists varies depending on experience, skills, and location. According to Glassdoor, the average salary for New Media Strategists in the United States is around $75,000 per year.
What is the job outlook for New Media Strategists?
The job outlook for New Media Strategists is positive. As businesses increasingly rely on digital marketing to reach their target audiences, the demand for skilled New Media Strategists is expected to grow in the coming years.
What are the educational requirements for New Media Strategists?
Most New Media Strategists have a bachelor’s degree in journalism, communications, marketing, or a related field. Some employers may also require a master’s degree in a related field.
What are the certifications available for New Media Strategists?
There are a number of certifications available for New Media Strategists, including the Social Media Marketing Certification from Hootsuite, the Content Marketing Certification from HubSpot, and the Digital Marketing Certification from Google.