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Shane Ward
Search Engine Optimizer (SEO)
Summary
A highly skilled and experienced Search Engine Optimizer (SEO) with a proven track record of increasing website traffic and visibility through organic search. Proficient in all aspects of SEO, including keyword research, on-page optimization, off-page optimization, and technical SEO. Strong analytical and problem-solving skills, with a deep understanding of search engine algorithms and industry trends. Excellent communication and collaboration skills, with the ability to work independently and as part of a team.
Education
Bachelor’s in Computer Science or related field
April 2016
Skills
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Link Building
- Content Creation
- Technical SEO
Work Experience
Search Engine Optimizer (SEO)
- Utilized Google Search Console, Google Analytics, and other tools to monitor website performance and identify areas for improvement.
- Collaborated with content writers to create SEOfriendly and engaging content that resonates with target audiences.
- Developed and implemented local SEO strategies to improve visibility and ranking in local search results.
- Performed technical SEO audits to identify and fix website errors that hinder search engine indexing and ranking.
Search Engine Optimizer (SEO)
- Analyzed search engine algorithms and industry trends to develop and implement comprehensive SEO strategies.
- Conducted thorough keyword research to identify highvalue search terms and optimize website content for increased visibility.
- Optimized website structure, metadata, and content for search engines, resulting in a 20% increase in organic traffic.
- Built and managed highquality backlinks from reputable websites to enhance website authority and search rankings.
Accomplishments
- Increased organic website traffic by 25% through comprehensive SEO optimization techniques, resulting in a significant boost in lead generation
- Improved search engine rankings for 45+ highvalue keywords, enhancing website visibility and attracting qualified traffic
- Reduced bounce rate and increased page dwell time by 15% through strategic optimization of landing pages and website content
- Developed and implemented a comprehensive keyword research strategy, identifying profitable target keywords and optimizing content for increased visibility
- Improved website conversion rate by 10% through A/B testing of landing pages and optimizing calltoactions
Awards
- SEMRush Marketing Excellence Award for Outstanding Achievement in Search Engine Optimization (SEO)
- HubSpot Marketing Automation Certification for Proficiency in Utilizing SEO for Lead Nurturing and Conversion
- Google Analytics Individual Qualification for Expertise in Tracking and Analyzing SEO Performance
- MOZ Search Engine Optimization Essentials Certificate for Comprehensive Understanding of SEO Principles and Best Practices
Certificates
- Google Analytics Individual Qualification
- Google Ads Search Certification
- Moz SEO Fundamentals Certification
- HubSpot SEO Certification
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How To Write Resume For Search Engine Optimizer (SEO)
- Highlight your most relevant skills and experience in your resume.
- Use keywords throughout your resume to make it more visible to search engines.
- Tailor your resume to each job you apply for.
- Proofread your resume carefully before submitting it.
Essential Experience Highlights for a Strong Search Engine Optimizer (SEO) Resume
- Analyze search engine algorithms and industry trends to develop and implement comprehensive SEO strategies.
- Conduct thorough keyword research to identify high-value search terms and optimize website content for increased visibility.
- Optimize website structure, metadata, and content for search engines, resulting in increased organic traffic.
- Build and manage high-quality backlinks from reputable websites to enhance website authority and search rankings.
- Utilize Google Search Console, Google Analytics, and other tools to monitor website performance and identify areas for improvement.
- Collaborate with content writers to create SEO-friendly and engaging content that resonates with target audiences.
- Develop and implement local SEO strategies to improve visibility and ranking in local search results.
- Perform technical SEO audits to identify and fix website errors that hinder search engine indexing and ranking.
Frequently Asked Questions (FAQ’s) For Search Engine Optimizer (SEO)
What is the role of a Search Engine Optimizer (SEO)?
An SEO is responsible for improving the visibility and ranking of a website in search engine results pages (SERPs). This involves optimizing the website’s content, structure, and backlinks to make it more appealing to search engines and users.
What are the key skills required for an SEO?
The key skills required for an SEO include keyword research, on-page optimization, off-page optimization, link building, and technical SEO.
What are the benefits of using SEO?
The benefits of using SEO include increased website traffic, improved brand visibility, and higher conversion rates.
How can I learn more about SEO?
There are a number of ways to learn more about SEO, including online courses, tutorials, and books.
What are the common mistakes made by SEOs?
Some of the common mistakes made by SEOs include keyword stuffing, over-optimization, and using black hat techniques.
What is the future of SEO?
The future of SEO is bright, as search engines continue to play an increasingly important role in our lives.