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Dewey Edwards
Search Strategist
Summary
Highly skilled and experienced Search Strategist with a proven track record of developing and executing successful SEO campaigns that have resulted in significant increases in organic traffic and revenue. Expertise in keyword research, PPC advertising, and technical SEO. Strong analytical and problem-solving skills, with a deep understanding of search engine algorithms and user behavior.
Education
Bachelor’s Degree in Marketing or a related field
April 2017
Skills
- Keyword Research
- PPC
- Google Ads
- Bing Ads
- Facebook Ads
- SEO
Work Experience
Search Strategist
- Collaborated with crossfunctional teams, including marketing, content, and development, to ensure alignment of SEO initiatives.
- Developed and maintained technical SEO audits to assess website health and identify opportunities for optimization.
- Utilized tools such as Screaming Frog, Ahrefs, and SEMrush to perform SEO analysis and identify areas for growth.
- Performed competitive analysis to identify industry trends and identify gaps in search engine optimization.
Search Strategist
- Developed and implemented comprehensive SEO strategies resulting in a 25% increase in organic traffic.
- Conducted keyword research and analysis to identify target audiences and optimize website content for search engines.
- Utilized Google Search Console and Google Analytics to track and monitor website performance and identify areas for improvement.
- Managed payperclick (PPC) campaigns, including keyword selection, bid optimization, and campaign reporting.
Accomplishments
- Increased organic traffic by 45% through strategic keyword research and SEO optimization.
- Developed and implemented datadriven SEO campaigns that resulted in a 20% increase in conversion rates.
- Collaborated with the product team to improve website architecture and user experience, reducing bounce rates by 15%.
- Managed SEM campaigns across multiple platforms, achieving a 30% ROI on advertising spend.
- Conducted thorough competitor analyses and identified opportunities for competitive advantage in search results.
Awards
- SEMrush Top 100 Digital Marketing Agencies Award, 2023
- Google Premier Partner Award, 20222023
- SEO Industry Leadership Award, 2021
Certificates
- Google Ads Certified Professional
- Bing Ads Accredited Professional
- Facebook Ads Blueprint Certification
- HubSpot Inbound Marketing Certification
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How To Write Resume For Search Strategist
- Highlight your results-oriented approach and quantify your achievements with specific metrics.
- Showcase your expertise in both on-page and off-page SEO techniques.
- Demonstrate your understanding of the latest search engine algorithms and industry trends.
- Emphasize your experience in managing and optimizing PPC campaigns.
- Provide examples of your ability to collaborate effectively with cross-functional teams.
Essential Experience Highlights for a Strong Search Strategist Resume
- Develop and execute comprehensive SEO strategies to improve website visibility and organic traffic.
- Conduct keyword research and analysis to identify target audiences and optimize website content.
- Manage and optimize PPC campaigns, including keyword selection, bid optimization, and campaign reporting.
- Collaborate with cross-functional teams to ensure alignment of SEO initiatives.
- Develop and maintain technical SEO audits to assess website health and identify opportunities for optimization.
- Monitor website performance and identify areas for improvement using Google Search Console and Google Analytics.
Frequently Asked Questions (FAQ’s) For Search Strategist
What is the role of a Search Strategist?
A Search Strategist is responsible for developing and executing SEO and PPC campaigns to improve a website’s visibility and organic traffic.
What are the key skills required for a Search Strategist?
Key skills include keyword research, PPC advertising, technical SEO, analytical thinking, and problem-solving.
What is the career path for a Search Strategist?
Search Strategists can advance to roles such as SEO Manager, Digital Marketing Manager, or even Chief Marketing Officer.
What is the job outlook for Search Strategists?
The job outlook for Search Strategists is expected to grow faster than average due to the increasing importance of digital marketing.
What are the top companies hiring Search Strategists?
Top companies hiring Search Strategists include Google, Microsoft, Amazon, and Facebook.
What is the average salary for a Search Strategist?
The average salary for a Search Strategist in the United States is around $75,000 per year.
What are the benefits of working as a Search Strategist?
Benefits of working as a Search Strategist include competitive salaries, opportunities for growth, and the chance to work on challenging and rewarding projects.
What are the challenges of working as a Search Strategist?
Challenges of working as a Search Strategist include keeping up with the latest search engine algorithms, managing multiple projects, and working under tight deadlines.