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Huck Morales
Senior Designer/Art Director
Summary
Highly accomplished and experienced Senior Designer/Art Director with a proven track record of success in leading design teams and delivering exceptional results. Demonstrated expertise in creating and executing comprehensive rebranding campaigns, developing design systems, conceptualizing user interfaces, art directing photo and video shoots, and overseeing print and digital collateral production. Proven ability to manage a team of illustrators and animators, develop and implement design strategies, and create a strong social media presence. Seeking a challenging role where I can leverage my skills and experience to drive innovation and create impactful designs.
Education
Bachelor’s Degree in Graphic Design or a related field
June 2017
Skills
- InDesign
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- Figma
Work Experience
Senior Designer/Art Director
- Oversaw the production of print and digital collateral, ensuring adherence to brand guidelines and delivering highquality results.
- Managed a team of illustrators and animators, providing creative direction and ensuring the delivery of exceptional visuals.
- Developed and implemented a design strategy for a major website redesign, resulting in a 25% increase in conversion rates.
- Created and managed a social media presence for a brand, generating engaging content and increasing followers by over 30%.
Senior Designer/Art Director
- Led a team of designers in creating and executing a comprehensive rebranding campaign for a global Fortune 500 company, resulting in a 15% increase in brand awareness.
- Developed and implemented a design system for a major software platform, ensuring consistency and efficiency across multiple products.
- Conceptualized and designed a user interface for a mobile application that exceeded user expectations and achieved an industryleading customer satisfaction score.
- Created and directed photo and video shoots for marketing campaigns, effectively capturing the brands essence and connecting with target audiences.
Accomplishments
- Increased website traffic by 25% through a comprehensive redesign that improved user experience and visual appeal
- Led the design and development of a new brand identity that resulted in a 15% increase in sales
- Conceptualized and executed a successful social media campaign that generated over 1 million impressions
- Designed and implemented a new email marketing strategy that increased open rates by 30%
- Managed a team of designers and developers to create a responsive website that exceeded client expectations
Awards
- AIGA 50 Best Design Awards, Gold Award for Packaging Design
- HOW Design Awards, Silver Award for Brand Identity
- ADDY Awards, Gold Award for Digital Campaign
- Graphis Design Awards, Platinum Award for Illustration
Certificates
- Adobe Certified Professional (ACP)
- Certified User Experience Designer (CUXD)
- Google Analytics Individual Qualification
- HubSpot Inbound Marketing Certification
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Essential Experience Highlights for a Strong Senior Designer/Art Director Resume
- Lead and manage a team of designers to execute comprehensive rebranding campaigns.
- Develop and implement design systems to ensure consistency and efficiency across multiple products.
- Conceptualize and design user interfaces for mobile applications and websites.
- Art direct photo and video shoots to capture the essence of brands and connect with target audiences.
- Oversee the production of print and digital collateral, ensuring adherence to brand guidelines and delivering high-quality results.
- Manage a team of illustrators and animators, providing creative direction and ensuring the delivery of exceptional visuals.
- Develop and implement design strategies to enhance user experience and drive business outcomes.
Frequently Asked Questions (FAQ’s) For Senior Designer/Art Director
What are the key skills required for a Senior Designer/Art Director?
The key skills required for a Senior Designer/Art Director include strong design principles, proficiency in industry-standard software, excellent communication and presentation skills, and the ability to lead and manage a team.
What are the career prospects for a Senior Designer/Art Director?
Senior Designers/Art Directors can advance to leadership positions such as Creative Director or Vice President of Design. They may also start their own design firms or work as freelance designers.
What are the salary expectations for a Senior Designer/Art Director?
The salary expectations for a Senior Designer/Art Director vary depending on experience, skills, and location. However, according to Salary.com, the average salary for a Senior Designer/Art Director in the United States is $105,000.
What are the challenges faced by a Senior Designer/Art Director?
The challenges faced by a Senior Designer/Art Director include managing multiple projects simultaneously, meeting deadlines, staying up-to-date on design trends, and working with clients to translate their vision into effective designs.
What are the recommended courses for aspiring Senior Designers/Art Directors?
Aspiring Senior Designers/Art Directors should consider taking courses in graphic design, user experience design, typography, photography, and marketing.
What are the essential qualities of a successful Senior Designer/Art Director?
The essential qualities of a successful Senior Designer/Art Director include creativity, passion for design, strong work ethic, leadership skills, and the ability to think strategically.